Our unique San Diego community is one of the things I’m most excited to dig into on the show. Our guest on this episode, Kimberly Caccavo, owns a business that has had a big impact on our friends and neighbors, both here and around the country.
Kimberly is the co-founder of GRACEDBYGRIT, a women’s athletic apparel company that’s focused on empowering women and keeping them safe.
Kimberly’s had a particularly fascinating journey to running her own business. While she majored in Chemical Engineering at UCLA, she ended up helping Verizon’s predecessor privatize phone lines in Venezuela. In this interview, Kimberly talks about how that experience and her two following careers taught her about grit and business, and what inspired her to start her own clothing brand with her triathlon coach turned business partner.
We touch on GRACEDBYGRIT’s rapid growth, its consumer-driven business model, and how they’ve integrated the ideals of community and charity into their growing brand.
What You’ll Learn:
- How Kimberly jumped from chemical engineering, to internet and tech careers, and into running her own company.
- The lack of high-quality, protective, and SPF 50+ activewear that allowed Kimberly and her partner to burst into the market.
- How a tragedy in the San Diego community inspired the Chelsea’s Light Foundation, which ultimately inspired GRACEDBYGRIT.
- The sales channels that Kimberly and her team have utilized to build a vibrant community of customers and influencers.
- Why Kimberly and her company have decided to use an equity crowdfunding model to grow the business.
- What the GRITTYGIRL program does to encourage and empower young girls.
Resources for this Episode:
- Kimberly Caccavo: GRACEDBYGRIT
- Kate Nowlan
- Chelsea’s Light Foundation
- GRACEDBYGRIT on StartEngine
- Nathan Fletcher
- The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday
- Boys & Girls Club of Solana Beach
- Yogurt 101
- Betty Designs by Kristin Meyer
- NATTi Bar